Dr AJAY SINGH
MCom, PhD
ASSISTANT PROFESSOR
Articles in Journals
Sl.No. Title Name of Journal / Vol. No. / Issue No. / Page Nos ISSN No. Date Published
1 Digital inclusion through AI : Enhancing financial literacy for equitable growth JOURNAL OF INFORMATION & OPTIMIZATION SCIENCES / 46 / 8 / 2467 - 2475 0252-2667 06-Feb-2026
2 AI-driven disruption in finance : Redefining work roles and economic opportunities in the banking system Journal of Information & Optimization Sciences / 46 / 8 / 2477 - 2486 0252-2667 29-Nov-2025
Books/ Book Chapter/Case Study
Sl.No. Title Author Names(s) ISBN No. Month Year
1 Neuromarketing's Role in Sustainable Finance AJAY SINGH,AMAR JOHRI, AZAD SINGH, BHUPINDER PAL SINGH CHAHAL, ERCAN ÖZEN, PAWAN KUMAR, RAMESH CHANDER HOODA, SANJAY TANEJA 979-836939119-8, 979-836939117-4 /
2 Lecture Notes in Networks and Systems AJAY SINGH,PAWAN KUMAR,AMBU SHARMA, MUKUL BHATNAGAR, SANJAY TANEJA 978-981967519-7 /
3 Lecture Notes in Networks and Systems (LNNS,volume 1464) AJAY SINGH,MUKUL BHATNAGAR, RAVNEET KAUR, SABINA SEHAJPAL 978-981967519-7 /
Participation in Seminars/Conferences/Symposium
Sl.No. Name of the Conference /Seminar /Symposium Type of Program Title of the Article Role Venue/Place Date
1 Ninth International Conference On Smart Trends In Computing And Communications CONFERENCES Deep Learning for Uncovering of Fraud: A Design for Automated Financial Protection PRESENTER) Smartcom2025 Easy Chair: Smart Trends In Computing And CommunicationsPune - 411001, Maharashtra ? India 29/01/2025
2 Ninth International Conference On Smart Trends In Computing And Communications CONFERENCES PARTICIPANT) Smartcom2025 Easy Chair: Smart Trends In Computing And CommunicationsPune - 411001, Maharashtra ? India 29/01/2025
3 INTERNATIONAL CONFERENCE ON SUSTAINABILITY – LED TRANSFORMATION IN BUSINESS AND SOCIETY CONFERENCES Modelling conversion elasticity in marketing funnels: A behavioural probability framework for performance optimization PRESENTER) CHRIST (Deemed to be University)Bangalore 25/02/2026
4 INTERNATIONAL CONFERENCE ON SUSTAINABILITY – LED TRANSFORMATION IN BUSINESS AND SOCIETY CONFERENCES From sustainability communication to consumer action: Developing a green influence propagation model for digital trust and consumer behaviour PRESENTER) CHRIST (Deemed to be University)Bangalore 25/02/2026
Patents
Sl.No. Title of Invention Inventor(s) Filing Date
1 INVESTMENT COMPARISION DEVICE AJAY SINGH 26-Sep-2024
2 FINANCIAL LITERACY MANAGEMENT DEVICE AJAY SINGH 15-Aug-2024
3 BUSINESS SUSTAINABILITY AND OPERATIONS MANAGING DEVICE AJAY SINGH 14-Aug-2025